Riding the Waves of Culture
Electronic book text
Understanding Diversity in Global Business
The definitive guide to cross-cultural management - updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment.
Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary to managing effectively across cultural borders and seize all the opportunities diversity brings to an organization.Buy now!
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- ISBN: 9781904838401
- Author: Fons Trompenaars, Charles Hampden-Turner
- Pub date: 11.01.11
- RRP: $51.99
- Format: Electronic book text
Author
Fons Trompenaars, Charles Hampden-Turner
Fons Trompenaars is a world expert on international management and founder and director of Trompenaars Hampden-Turner (THT), a consulting firm in the field of intercultural management.
Charles Hampden-Turner is a Senior Research Associate at the Judge Business School at the University of Cambridge and cofounder and Director of Research and Development at the Trompenaars-Hampden-Turner Group.Other books by the author
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