Starting and Running a Successful Consultancy 3rd Edition

Electronic book text

How to Market and Build Your Own Consultancy Business

Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career, and to aid those already in the arena to grow their business. Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients.

Contents: Section One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.